The average American household receives 848 pieces of junk mail, which equals 1.5 trees every year and more than 100 million trees for all U.S. households combined. One contributor to that junk mail pile is catalogs. Many just go striaght into the recycle bin. To reduce this impact to our environment there are services such as the non-profit Catalog Choice which will sends merchants your catalog opt-out request on your behalf. Register at https://www.catalogchoice.org/.